Rob Adams Unit 31 P2

Rob Adams

Unit 31

P2  - Explain different uses of animation.  Add a page to your blog describing, how the animations are used in the following cases? 
- Advertising
-Creative Arts
-Entertainment
-Education
-Simulation


Animation has a variety of uses in modern culture. From public advertising, to simulating real life situation. Animation can be used in a wide range of ways to benefit a certain goal.


Advertising

Animation can be used in advertising to enhance the chance of trying to persuade the public to buy an item. For example, car manufacturers tend to use animation in advertising to enhance the cars. This could range from simply using animation to make the car seem very fast, to using animation to transform the car altogether. This use of animation not only makes the public more inclined to buy the product, but to also ensures that potential customers associate their products with the animation in the advertising, so that the general view of the company is enhanced.


Creative Arts

Animation can be used in creative arts to create an image that is animated, but still considered art. An example of this would be 'Cinemagraphs'. Cinemagraphs are a still image that contain a slight use of animation to create a piece of still art that actually has life in it. This is a very modern form of art, and uses animation techniques to blend the still image with the animated one, meaning that an image can be brought to life. This use of animation creates an effect where the viewer feels as if they are watching a video, when in fact it is a still image with only slight movement. This image of a trapped butterfly is an example, Note how the rest of the image is completely still, yet the butterfly continues to move around. It creates an effect that makes it seem as though time has stopped around the butterfly. This is an efective use of animation, as it means that art is no longer a piece of work that has to be hung up on a wall. Cinemagraphs take art to a new level, meaning that a painting could actually be brought to life. 


Entertainment

Animation is extremely popular in entertainment. As animation techniques have progressed so much in modern times, it can now be used to create almost anything that the user can imagine. One such use of animation in entertainment is the Lightsaber in the Star Wars franchise. Although a very simple method is used to create the effect of a Lightsaber, the fictional weapon has become one of the most iconic items in the modern culture. Animation was also used to create the scenery for the final battle in Revenge of the Sith. This final battle is again one of the most iconic battles in the film industry. This use of animation in entertainment shows that it can not only enhance the reception of a film, but can also potentially create something that is impossible for viewers to forget.



Education

Animation is used in various ways in education. Animation can be used to bring diagrams and charts to life, meaning that students are more engaged and inclined to focus on what they are being taught. For example, a student would be less inclined to look at a simple diagram of a spider. However if animation were used to bring the spider to life, this would catch the attention of the student, who would then be more inclined to focus on it and concentrate on what they are being told about it. Animation can also be used to show a much clearer picture of what the teacher is trying to explain. It can be used to show where things go, how fast they go, where they go in and out and much more, helping students to understand more clearly what they are being taught.



Simulation

Animation can be used in simulation to train employees and workers. A common use of animation to simulate a working environment is in the army. The army use 3D animation to simulate the soldier being on a battlefield. This simulation is then used to train the soldiers perceptions and senses, as well as their tactics and fitness. It can provide the realism and stress of a real life battlefield, without actually endangering the solider. This is a very practical use of animation, as it means that people can be trained to a high standard, without actually going into the environment that they are training for.